theauctionsecret.com

Is Internet Marketing just a scam run by LIARS and CHEATS?

Posted in Articles by admin on the March 21st, 2007

 Sound familiar? 

How many internet marketing ebooks have you bought? How many of them told you something new? How many gave you the pieces of the puzzle you were missing?

Unfortunately, most of the ebooks available today are written by someone who is just copying the same techniques and rewording them. Don’t get me wrong - there ARE definately methods that do work and work well, but there are also methods that are outdated and don’t work as well anymore. 

The same is true for those selling on ebay. Most sellers are now using pictures on their auctions (if you are new to ebay, there actually WAS a time when a seller would put up an auction with little description and no pictures!), 

I should know…I used to be one.

I think I’ve tried just about every method available concerning ebay marketing. Some worked, some didn’t work at all. I discovered that eBay is a bit different than traditional marketing.

But before then, I was a carpenter building houses. I made an hourly wage that got me by but I was never really happy. I always felt something else was out there that I should be doing, though I didn’t know what. At that time, I barely knew anything about the internet and in fact not a whole lot of people knew the power it held. 

Eventually I started trying several money making methods, one of them being a guide I wrote to teach others how to build a web design business (keep in mind, this was 1998 or so)…then I found eBay! And like everyone else, I sold a few things here and there, and never thought much about it. After a while I started realizing just how much potential eBay could have for me, and I dived in headfirst…listening to all the guru’s, applying their advice, and trashing the advice that didn’t achieve results. My biggest influence was and still is Jim Cockrum for silent sales machine fame…I would always bounce ideas off of him, and I KNEW that he would give me a 100% no BS answer. If you find a mentor like this, hold close to them - that is golden! My hope is that I can help you in the way that Jim and others helped me. Eventually I found my own niche and my own place in the www world in teaching others how to customize their guitar equipment. More about that in detail here: http://www.indyguitarist.com/aboutus.htm

Why I wrote the first “The Auction Secret” book

Though you may not have heard of me, I have been selling on the internet since 1998, and I have learned from many successful internet guru’s and creative thinkers. I’ve tried every method to eBay sales I could find, created my own strategies, and have made a fantastic living off of eBay and the internet by creating and using my own unique ideas! The entire course came from my experience with my main guitar online business. I’m NOT the average internet marketer who writes book after book about the same old tired stuff with a new cover.

As they say though…”things they change”, and they certainly did for me too. Since my customer base was mainly younger folks age 18 - 25 or so, technology and it’s constant rapid change forced me to try many new methods, now called “web 2.0″. Basically, this is a totally different paradigm of selling. Let me introduce:

The New Rules of “Web 2.0” Marketing

  1. Technology is changing the way you reach customers and the way that customers find you. 
  2. Websites like Digg.com, del.icio.us, facebook, and myspace.com are preferred by the next generation (the “Igeneration”) over search engines like google and yahoo. 
  3. The Igeneration is much more than irritated by an ad or a blatant sales ploy…and they see right through you if you try that. And what’s worse, they rejoice in smearing your name in every blog they come in contact with.
  4. Blogs are Impacting Everything. Their “opinions” are often held as fact and held in higher regard than traditional news media.
  5. To be taken seriously, you must publish content that is relevant and that is valuable to the consumer.
  6. Static Web Sites and Stale Content are effectively DEAD (and ignored)
  7. People won’t do business with you unless You Are a Trusted Advisor 
  8. Consumers of Products and Services Trust People, Not Websites or Faceless Corporations. “Indie” (as in independent) is the new trusted company. Big companies and organized businesses or “evil”.
  9. Your Content is discovered in many other ways not heard of in 2005 or even 2006. Social Bookmarking. Digg. Delicious. Youtube. Facebook. Myspace. Flickr. Know these.
  10. The Long Tail contains high value, especially those who service long tail oriented companies.
  11. eMail is on it’s last leg and dying as an effective marketing and communication tool. Most consumers in the Igeneration rarely log in to check email. Instead, they rely on text messaging, myspace, and facebook.

Currently, I market with a variety of methods…podcasting has been a wonderful marketing method for my niche so far… maybe it can help you too!

 If you want to learn all about the newest, latest, greatest sales methods utilizing the newest technologies, subscribe to my podcast (audio and video downloads) and my newsletter for free.

Subscribe to the podcast for free, here: http://feeds.feedburner.com/theauctionsecret

To subscribe to my free newsletter, send an email to new_web_marketer@getresponse.com

1 Comment

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